The Black Plaque Project is an initiative to tackle posthumous prejudice. That three of the Black plaques have now become permanent blue plaques is testimony to the effectiveness of  eloquent activism.
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 Vertex watches, unofficial watch supplier to the Ministry Of Defence during WW2
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 ‘Engineered’ is a word not often used to describe something edible, but it provided the logic for this visual play between a metallic bottle lid and a Pringle.
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 Copy lines sculpted  with 3d modelling to literally become the objects they describe.
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 The Rich List is the most anticipated event in the Sunday Times editorial calendar - a chance to see which celebs are at the top of the league table of wealth and which ones are at the bottom.
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 The Day The Ocean Went Away is a children’s book published by Volvo Cars as part of its ocean sustainability global program.
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 'King Snare' was the name I gave to Greene King IPAs partnership and with legendary improvisational percussionist Steve Noble. The moniker was used to badge the program of exclusive content created for video sharing platform - Vimeo.
 A name and a lexicon for an app that lets Gen Z encrypt social media messages into dance moves.
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 I developed the vernacular and named each episode of Volvo’s award winning film series for Sky Atlantic. I wrote promotional materials including a behind-the-scenes book, a press pack and episode synopses for the Sky Go platform.
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 Sweat Betty empowers women through fitness and beyond, I wrote a brand book celebrating important Betties from history.
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 A brand line for Sweaty Betty
 For Original Source I used the no-nonsense language of the packaging to describe the intensity of the natural ingredients.
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 An elegant campaign line to launch Clover’s innovative range of seed infused spreads
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 On behalf of Harper Collins, these playful copy lines provided cultural context for Hilary Mantle’s award winning novel - Wolf Hall.
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 A global brand line and language toolkit for Canon Pixma printers.
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 A pan European campaign line for Uniqlo’s innovative thermal regulating clothing range.
 A name and concept for Uniqlo’s colourful denim wear.
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 A pan European language toolkit for Canon EOS DSLR cameras.
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 A name and PR materials for Schwartz Herbs & Spices kinetic installation and collab with garage DJ  - MJ Cole
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 The global sponsorship line for Sony’s sponsorship of the FIFA World Cup, translated into over 20 languages.
 This campaign was designed to inspire photography enthusiast to discover the creative possibilities of Sony Alpha DSLR.
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 I developed the concept of a rugby glossary of terms to promote The Times comprehensive coverage of the Rugby World Cup. I worked with The Times’ formidable line up ex-professional players to co-write the glossary and promote their individual column
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 Ryman Eco is a font by Ryman, the office supplies retailer, that could help save the planet. I helped launch the font to the creative community. Ryman Eco is the most successful font launch this century, downloaded over 65,000 times in the first 6 m
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