The famous OW propeller monogram was first introduced almost 70 years ago. It might surprise you to learn that despite its many iterations, the Ollech & Wajs Watch Co never signed a single watch dial with the words 'Ollech & Wajs'. All conventional marketing wisdom would suggest that a brand using an equivocal two letter acronym over its actual name, should be destined to fail. Yet Ollech & Wajs, and it's enigmatic brandmark, have endured and become shorthand for quality and durability the world over. But why did Joseph and Albert choose not to put their full names on their watches? How did the OW logo succeed despite ignoring the most basic principles of branding? Does it really contain a hidden cipher of an owl? All these questions and more are answered in the first ever history of the OW logo
Cannes Grand Prix winning Executive Creative Director
