Department Triple Zero began as an administrative designation to handle the burgeoning demand for Ollech & Wajs military watches in the mid 60s. It went on to develop several watches specifically to meet the needs of the US military. Today it handles all development of specialist and custom watches, for military and non-military-organisations. I have been given a mandate to explore how Dept.000 can not just co-exist alongside OW’s consumer business but can compliment and influence it. Marketing Dept.000 presents a challenge as much of the work it undertakes is of a confidential or proprietary nature. Not withstanding, this year we acknowledged its existence, for the first time, within a consumer context and began sharing some of its recent projects (and historic ones) with our consumer audience. An exciting new chapter for Ollech & Wajs, with potential to reinforce its credentials as a watch brand for elite professionals.
Read more about Dept. 000 here