As a Swiss watch brand with a global customer base, but only a handful of retail partners, our challenge is how to let people fully appreciate the fine craftsmanship of our mechanical watches, when they can’t see them IRL. So we set out to create a best in class online demo tool. Using the very latest interactive digital technology we have created 18 fully interactive 360° avatars, one representing each watch and strap variation in the Ollech & Wajs collection. Accurately rendered in infinitesimal detail, bezels that rotate, removable case backs that expose gravity responsive movements, they even display the correct time and date. The new platform allows people to discover subtle design details under extreme magnification and experience our watches like never before. Click on the 360 thumbnails on each product page on the OW website, have a play and let me know what you think...
