In 2022 I oversaw development and delivery of a new website for Ollech & Wajs. I say ‘website’, it’s more than just an e-commerce platform. It’s a virtual global boutique, an inventory of historic models and a comprehensive archive of the brand’s history. As a global brand with small network of select retail partners, the website is our most effective way to both share the OW collection and our rich brand story. We approached the design of the site with the same meticulous attention to detail as our watchmakers apply to creating OW watches. I rewrote all the copy across the site and reinstated historic tag lines “IN THE AIR - ON THE LAND - UNDER THE SEA” and “EQUAL TO ANY CHALLENGE”. Vintage watch enthusiast might recognise the pale beige accent colour which features throughout the site as ‘aged tritium’. It was sampled from the faded indices of a 1967 OW Astrochron.
www.ow-watch.ch
