The OW Astrochron story began nearly 60 years ago, amidst history’s most ambitious era of exploration. The race to go faster, further and deeper had the world poised at the edge of several new frontiers, the most notable being outer space. The astral realm represented the ultimate in exploration and inspired the name of the famous Ollech & Wajs 1967 ‘triple-register’ chronograph. I prepared and co-ordinated the global PR launch and created a pre-release teaser campaign on Meta.
The all new 2023 Astrochron spliced with its forbear - the original 1967 Astrochron
