THE NEW OW M-110: NAVIGATE ANY CHALLENGE

You may well ask what use is an analogue compass bezel is in a time when GPS devices are so ubiquitous. Some would argue that we have developed an unhealthy obsession with technology and have become over-reliant on it. For instance, how many of us could light a fire without matches, or distinguish toxic mushrooms from edible ones without Google? A compass bezel represents the essence of human ingenuity and capacity to improvise, adapt and overcome. In a world where we are constantly tethered to satellites, it’s unlikely you will need it every day, but you might need it one day. Ex-British Army Commando and bushcraft survival expert Harrie Ellaway believes one of the best ways to reorientate is to go right back to basics, and that there’s no better place to test a person’s resilience than in the wilderness. It’s also an ideal environment to field-test OW’s latest tactical watch.

The M-110 on test in the wild

Read the OW Newsletter in full here

Pre- launch we playfully revealed the name of the M-110 in Morse and hinted at its tactical features

Full page print ad in Summer issue of Oracle Time

PEACE IN UKRAINE

Within hours of the Russian invasion of Ukraine, Ollech & Wajs made an immediate financial donation to the Ukrainian Red Cross and pledged 100CHF per watch sold, to help emergency humanitarian relief until hostilities cease. A small, symbolic gesture for peace that we hope will help alleviate the suffering of the Ukrainian people.

RETURN OF THE OW NAVICHRON

One of my first tasks for Ollech & Wajs was to craft and co-ordinate the global PR and social media release of the much-anticipated OW Navichron. Inspired by a long line of OW speciality sports chronographs, and named after one of our most loved watches of the 1960s era, the new Navichron, like its predecessors, is aimed at professionals for whom split-second timing is critical. ‘Worn & Wound"‘, one of the leading watch journals in the US described it as “pretty skookum’ - which Google confirmed is entirely complimentary.


A NEW WEBSITE FOR O&W

In 2022 I oversaw development and delivery of a new website for Ollech & Wajs. I say ‘website’, it’s more than just an e-commerce platform. It’s a virtual global boutique, an inventory of historic models and a comprehensive archive of the brand’s history. As a global brand with small network of select retail partners, the website is our most effective way to both share the OW collection and our rich brand story. We approached the design of the site with the same meticulous attention to detail as our watchmakers apply to creating OW watches. I rewrote all the copy across the site and reinstated historic tag lines “IN THE AIR - ON THE LAND - UNDER THE SEA” and “EQUAL TO ANY CHALLENGE”. Vintage watch enthusiast might recognise the pale beige accent colour which features throughout the site as ‘aged tritium’. It was sampled from the faded indices of a 1967 OW Astrochron.
www.ow-watch.ch